From Drop to Flop: Why Some Products Don’t Stick
Not every product launch goes viral and sometimes, that’s exactly the problem. We love a good drop.The teaser posts. The countdowns. The...
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“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
Hello, welcome to my marketing brain.
It's full of trends, tea, tools—and a few hot takes
Hey, I’m Rashmi Jain.
I’m a digital marketer, brand storyteller, and freshly minted grad from DePaul University’s MS in Marketing Analysis program—now navigating the wild, wonderful world of marketing, data, and big ideas.
Born in India, currently based in Chicago, I bring a global lens to everything I do from crafting go-to-market strategies to obsessing over why people click “add to cart.”
Over the years, I’ve worked across fashion, retail, and tech, where I’ve run PR, led social campaigns, and built dashboards that actually make sense.
But this blog isn’t just a resume.
It’s a space where I unpack real marketing moves, decode trends, call out contradictions, and share the behind-the-scenes of building campaigns (and careers) in the digital age. If you're into product launches, brand psychology, social media chaos, or just figuring it all out—I got you.
This is Rethink with Rashmi.
Real trends. Real ideas. No jargon.
See marketing differently.
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